Horseshoe Casino Baltimore and Baltimore Ravens Announce Official Partnership

| October 22, 2018 | 0 Comments

In September, the National Football League (NFL) allowed its teams to enter into partnership with casinos. With the Southern Gateway Entertainment District neighboring the home of the Baltimore Ravens, Horseshoe Casino Baltimore moved quickly and last Friday announced an official partnership with the team. The Ravens join the Dallas Cowboys as the second team in the NFL to partner with a casino.

While Horseshoe has been an advertising sponsor at Ravens games since opening in 2014, Horseshoe Casino has not been able to use the Ravens name or logos in any official capacity. Tailgate parties and any type of giveaways could not specifically mention the Ravens, but rather had to reference purple or Baltimore football. Now Horseshoe can brand its tailgates as Ravens tailgates, can mention the Ravens in giveaways, and can use the Ravens logos in the casino.

14Forty, Horseshoe Baltimore’s three-level feature bar, will become a Baltimore Ravens branded bar. Horseshoe Baltimore is also planning on creating player cards with Ravens logos and increasing its advertising in M&T Bank Stadium with this new partnership.

Horseshoe Baltimore owners CBAC, which is comprised of Caesars, Rock Gaming, and local developers Caves Valley Partners (CVP), are planning a large redevelopment on Warner St. which connects the casino to M&T Bank Stadium. CBAC has acquired five large properties and has already announced a Topgolf facility coming to this mixed use, entertainment-focused project.

Baltimore Ravens Senior Vice President of Corporate Sales and Business Development Kevin Rochlitz said that the Ravens are looking into opening a team store or hall of fame in this district.

“Horseshoe Casino Baltimore has become a popular destination, particularly for Ravens fans before and after our home games,” said Rochlitz in a press release. “We’re enthused about this partnership and believe it will further enrich the entertainment appeal surrounding M&T Bank Stadium. Additionally, we feel it will help contribute to the exciting development taking place throughout the area.”

“It is an honor for us to officially partner with our neighbor, the Baltimore Ravens,” said Caesars Regional President and Horseshoe Casino General Manager Erin Chamberlin in a press release. “We are two strong Baltimore brands that are committed to the city and the region. We both offer a unique entertainment product with broad and complementary appeal. And, we share a common commitment to transforming the southern gateway into an unrivaled entertainment district that adds renewed energy and excitement to the area.”

Chamberlin said that CBAC is not yet ready to announce any more partners for its mixed use development, but said they are “getting close.” She noted the CBAC team is meeting this week with Baltimore City to look at some streetscape improvements in the district.

Chamberlin said Horseshoe Baltimore is “very supportive” of Maryland legalizing sports gambling. This year the Supreme Court struck down a 1992 federal law banning commercial sports betting in most states. The Maryland General Assembly has not yet taken up this issue.

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Creator of SouthBmore.com and resident of SoBo. Graduate of Towson University and owner of Incept Multimedia, a full service video production company. Diehard Ravens and O's fan, beach volleyball enthusiast, dog lover and "bar food" foodie. Email me at [email protected] and follow me on Twitter at @SoBoKevin.
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