Volo City Acquires Brunch-Based Media Company ‘Bitches Who Brunch’

| November 28, 2018 | 0 Comments

Port Covington-based adult social sports company Volo City announced yesterday the acquisition of Bitches Who Brunch, which is a “leading brunch resource for city-dwellers.”

Bitches Who Brunch was co-founded by Cori Sue Morris and Becca Clara Love in March 2010. It started in Washington, D.C. and has expanded into New York and Chicago. It currently has 16 employees.

The Bitches Who Brunch website has thousands of reviews of brunches from around the world. The site also covers fashion, travel, and events.

Volo City says the acquisition expands its organization into a content and media company providing more opportunities to serve its community of active, engaged young professionals in its eight major metropolitan markets. The move also provides Bitches Who Brunch access to Volo City’s extended network and entry into new markets.

The acquisition will propel Bitches Who Brunch into five additional cities in 2019. This includes Boston, Baltimore, and Miami in the first quarter of the year. The staff is expected to double to support this growth.

Bitches Who Brunch will be adding a new website and champagne-flute review system, as well as an interactive map and calendar to help people discover nearby brunch spots. The company plans to also evolve its Brunch Finder tool.

Bitches Who Brunch will launch a female empowerment brunch series and yoga-and-brunch programming in January 2019.

“The partnership with Volo City was a natural progression of expanding and promoting a balanced and active lifestyle to our avid readers while offering them additional ways to socialize,” said Cori Sue Morris, co-founder and CEO of Bitches Who Brunch and head of brand and content at Volo City, in a press release. “In a time of screens, both Volo City and Bitches Who Brunch encourage young adults to put down their devices and gather on a sports field or around a table.”

“Our partnership with Bitches Who Brunch helps social-conscious millennials brunch with purpose,” said Giovanni Marcantoni, CEO and founder of Volo City, in a press release. “So much discussion with friends and family happens around mealtime — Volo City can now drive those discussions by helping city-dwelling millennials plan their social calendars — from brunch to sports and even volunteer opportunities by coaching youth sports leagues.”

In 2019, Volo City will launch a mobile application which will provide information on local leagues, volunteer opportunities, events, and brunch spots.

Volo City also runs the Volo City Kids Foundation which provides free sports leagues to local children. A portion of every Volo City signup fee goes to the foundation.

Photo courtesy of Volo City

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