Under Armour’s Cheer Building Adds New Facade and Renovated Cafe

| January 18, 2019 | 0 Comments

Under Armour recently completed renovations to its Cheer building at its global headquarters in Locust Point. Additional improvements are underway. The Cheer building was formerly an Overflo Warehouse before it was converted into the 140,000 sq. ft. Under Armour building in 2009.

A new dark and light gray metal facade featuring a large new Under Armour logo has been added to the building. The previous facade was blue and red. Under Armour’s cafe just beyond the facade was renovated to include more seating, additional food options, and a coffee bar serving specialty beverages. Technology enhancements were also completed to improve the speed and accuracy of service.

Under Armour’s cafe is for its workforce and their guests.

Under Armour is currently renovating office spaces in the Cheer building which are expected to be completed in the next few weeks. In a statement Under Armour said, “Together both spaces will provide improved workspace and amenities for our Teammates.”

Under Armour announced in 2016 that the 50-acre former Port Covington Shopping Center site it acquired would be the future home of the company’s world headquarters. This location is 1.8 miles from the current world headquarters in Locust Point.

Under Amour previously renovated the former Sam’s Club at the former Port Covington Shopping Center into Building 37, a 170,000 sq. ft. office, café, and amenity space. The company called this Phase 0 of the new headquarters.

Phase One of the Port Covington world headquarters was expected to begin in 2017, but a construction start date has not yet been announced as Under Amour recently completed a two-year corporate restructuring plan. Phase One will feature buildings, totaling more than 500,000 sq. ft. of space, and a 1,500-space parking garage, which will be expanded to 5,000 spaces in the future.

Under Armour also has a distribution facility in Curtis Bay and is under construction on a 1.3-million sq. ft. distribution facility at Tradepoint Atlantic’s in Sparrows Point which is expected to open this year.

Before photo of the Cheer building courtesy of Google Maps

After photo 

The South Baltimore Now Podcast Latest Episodes Produced by Nathan Carper: https://www.natecarpercreative.com

About the Author:

Founder and Publisher of SouthBmore.com, longtime resident of South Baltimore, and a graduate of Towson University. Diehard Ravens and O's fan, father of three, amateur pizza chef, skateboarder, and "bar food" foodie. Email me at Kevin@InceptMM.com and follow me on Twitter at @SoBoKevin.