Under Armour Pledges Up to $2 Million in Donations in Wake of Coronavirus, Launches Home Fitness Challenge

| March 20, 2020 | 0 Comments

As the spread of the coronavirus (COVID-19) impacts the world, Locust Point-based Under Armour is using its resources to help children through donations supporting hunger relief efforts and youth sports leagues. It has also launched a home fitness challenge through its apps.

Under Armour CEO Patrik Frisk sent the following letter to the public:

Dear Under Armour Family,

During challenging times, the only way through is for communities to team up and Fight On Together. It’s our mission at Under Armour to make athletes better, and in these unprecedented times we are more committed than ever to providing essential resources where needed. I want to share with you some of the steps we are taking to provide access to nutrition and fitness, in order to support the health and wellness goals that are currently being challenged.

Today, we are donating $1 million to Feeding America, to support hunger relief efforts.

In the United States, 30 million students, 80,000 of whom are based in our hometown of Baltimore, receive lunch every school day throughout the year.

With current school closures and quarantines in place, help is needed now for students and families. Our donation efforts will be focused on reaching the cities where Under Armour teammates live and work, including Baltimore, Maryland; San Francisco and Rialto, California; Nashville, Tennessee; Austin, Texas; and Portland, Oregon.

We are also introducing the 30-day Healthy at Home fitness challenge on our MyFitnessPal and MapMyRun platforms, to encourage individuals and families at home to stay healthy and physically active.

We know that when kids don’t have the opportunity to play and be active, they miss out on lifelong benefits to their health, academic performance, cognitive and social skills.

We hope you’ll join us in the challenge beginning March 23, and for users who sign up we’ll donate up to $1 million in combination of monetary donation and product to support Good Sports‘ efforts in ensuring youth sport leagues have the necessary equipment, footwear, and apparel.

Please stay safe, and know that we will get through this together.

The Only Way Is Through.

Patrik Frisk
Under Armour CEO

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About the Author:

Founder and Publisher of SouthBmore.com, longtime resident of South Baltimore, and a graduate of Towson University. Diehard Ravens and O's fan, father of three, amateur pizza chef, skateboarder, and "bar food" foodie. Email me at [email protected] and follow me on Twitter at @SoBoKevin.