Tech Startup ‘Wire Pulse’ Relocates from Chicago to South Baltimore

| July 15, 2021 | 0 Comments

Wire Pulse Inc., a technology company that provides digital solutions to the utilities, industrial wire supply, and installation industries, has relocated from Chicago to South Baltimore. Wire Pulse’s new offices are at the BGE campus at 1899 Leadenhall St. in South Baltimore.

Wire Pulse was founded by Jason Zielke in 2017. Zielke learned the utility industry often struggled to keep track of materials being used on hundreds of projects each year and began prototype development in a garage laboratory. In 2019, Exelon (the parent company of BGE) and Wire Pulse partnered to bring a commercialized solution to market for the utility industry to address these challenges.

Last week, Wire Pulse announced the launch of Reel Sense, which it described as “a cloud-based platform that delivers accurate, real-time data to track the supply, logistics and installation of electric cables, which transport the electricity and information that drives the global economy.” This was developed in close partnership with Exelon.

According to a press release from Wire Pulse, Reel Sense operates with nearly 99 percent accuracy to provide cable manufacturers, operators, and installers up to 20 percent savings on material and labor costs, which also results in decreased environmental impact due to less material waste.

“As unit costs of cable continue to rise, along with the volatility of underlying metals prices, there is an increased need among utility companies for innovative solutions that improve the total lifecycle management of these vital materials that keep the world up and running,” said Zielke in a press release. “Exelon operates one of the largest cable fleets in North America, and we are thrilled that they saw the benefits of a solution like Reel Sense and partnered with us to provide this valuable tool to their industry.”

“Wire Pulse has the potential to create cost savings and operational efficiencies for electric utilities by improving the management of reel and cable assets,” said Sunny Elebua, vice president of corporate strategy at Exelon, in a press release. “This is a great advancement for our industry, and we look forward to seeing Reel Sense help our operating companies get the opportunity to experience these cost savings, operational efficiencies and sustainability benefits.”

Wire Pulse will look to find its own office in South Baltimore or Downtown in the near future. The company will use its Baltimore locations to focus on investing in research and digital solutions for companies across the Mid-Atlantic.

Photos courtesy of Wire Pulse. Jason Zielke pictured. 

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Founder and Publisher of SouthBmore.com, longtime resident of South Baltimore, and a graduate of Towson University. Diehard Ravens and O's fan, father of three, amateur pizza chef, skateboarder, and "bar food" foodie. Email me at [email protected] and follow me on Twitter at @SoBoKevin.
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