Groove Acquires Federal Hill’s Oomph Marketing

| May 20, 2014 | 0 Comments

Groove, a Baltimore-based marketing and e-commerce firm, started out of Ethan Giffin’s Riverside home in 2007. After a couple stops in South Baltimore and Canton, the company is now headquartered in a newly-renovated 10,000 sq. ft. space in the Fallsway Spring Building near Harbor East.

Groove, which now has about 40 employees, recently completed an acquisition of Federal Hill-based Oomph Marketing, which currently has offices at 910 S. Charles St. Oomph will make the move over to Harbor East and their current office space will be available for lease starting in June.

From the Groove press release:

Groove is proud to announce the acquisition of Oomph Marketing which will allow us to expand our services to include brand strategy and development, multimedia experiences, and in-house production.



“Oomph’s culture and expertise is a natural fit for our agency. We’ve often talked about partnering to enhance our client experiences and with Groove’s current growth trajectory, the acquisition makes sense,” said Ethan Giffin, Groove CEO. “We’re excited to welcome the Oomph team and their clients to Groove. We are also excited for Groove’s clients to experience the talent Oomph brings to the table.”

Ray Bularz founded Oomph Marketing in 2009. The agency grew to two-dozen clients in its first year and became known for its distinct formula for reenergizing established brands and introducing new brands to the market. Oomph clients include Smiths Group, Skillforce, Red Hawk/Rhox, MedStar Health, and MECU.

“Walk into Groove’s office and you know there is something special there. What Ethan is doing is truly unique in Baltimore and I’m thrilled to be a part of it,” said Bularz. “I know that our combined efforts will offer clients more opportunities for standout creative, growth, and success.”

Bularz will join Groove as the Director of Brand Strategy, focusing on brand strategy and development. He will also consult with Groove clients on how to diversify their go-to-market strategy, both online and offline.

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