Planit Signs 30,000 Sq. Ft. Lease at 1414 Key Hwy., Home on the Harbor Expanding

| August 4, 2015 | 0 Comments

The South Baltimore retail and office space market stays hot as a shakeup at 1414 Key Hwy. in Federal Hill/Riverside has led to new leases and expansions. Yesterday, Planit announced a lease of approximately 30,000 sq. ft. at the complex, which was originally the home to Syrup KING Molasses dating back to 1919.

Planit, an award-winning communications, marketing, and interactive agency, currently has a 15,000 sq. ft. office in Downtown at 500 E. Pratt St. With the new lease, the company is now excited to bring its 101 employees to a much larger space in South Baltimore starting around April of next year.

“We’re experiencing tremendous growth as an agency and it was time to find a larger space to accommodate our people… a space we can call our own that better reflects the intensely creative and collaborative way we work,” said Matt Doud, president of Planit in a press release. “This is a great opportunity for us to build our own unique presence in one of the most exciting parts of the city—a presence that represents the bold passion of Planit and our commitment to remaining in downtown Baltimore.”

Planit is teaming up with developer and property owner Goodier Property Group on a $5 million renovation. They will redevelop a former loading dock and warehouse that was previously a printing press facility for The Daily Record. They will also be taking over the space of Race Pace Cycles, which will be relocating to the current space of Home on the Harbor, which is moving into a larger space within the complex.

The agency has partnered with Southway Builders and Gensler & Associates to design a space that conveys Planit’s “vibrant energy and creative personality.”

Planit will also be opening a new 1,100 sq. ft. coffee shop in a portion of the soon-t0-be former home of Race Pace. “It’s a perk for our staff and an extension of the brand of Planit, but it also makes us a part of the community,” said Doud. The shop will serve coffee, tea, sandwiches, and breakfast and carryout item. Planit is in talks with Baltimore Coffee and Tea as a supplier.

Planit was attracted to the physical space at 1414 Key Hwy. and its great access to I-95 and BWI Airport, and was interested in joining a growing part of the city, being part of a neighborhood, and having the ability to put its name out there on the street level.

Planit has been in business in Baltimore for 22 years and works with clients such as DeWALT, Marriott International, DICK’S Sporting Goods, Universal Music Group, and Royal Building Products. It will have room for expansion at 1414 Key Hwy. with space to hold up to 130 employees.

Race Pace will be relocating from its current 12,000 sq. ft. location to another space of approximately the same size in the soon-to-be former space of Home on the Harbor, as well as a space that is currently used for storage.

Home on the Harbor will more than double in size as it moves to a 9,000 sq. ft. lower level space in the same building which was formerly used for storage. Dan Goodier of the Goodier Property Group told that they will have a “grand” new entrance facing Key Hwy. Home on the Harbor was recently named by Baltimore Magazine as the Best Furniture Store in Baltimore.

“Home on the Harbor had the vision to see how incredible this new space could be,” said Goodier. “We joke that we will now have the coolest building in Baltimore with Planit and its new coffee shop, Home on the Harbor, and Race Pace.”

Goodier described making all of these moves and finding all of these spaces within the footprint at 1414 Key Hwy. almost like a Chinese puzzle, but said they are feeling “absolutely incredible” with the end result.

1414 Key Hwy. is approximately 97,000 sq. ft. and is also the home of Charm City Networks, Mark Thomas Architects, EnerNOC, O’Connor & Mooney Realtors, and several smaller companies. The building will have a 4,000 sq. ft. space for lease when the dust settles. The building also has a parking partnership with the Baltimore Museum of Industry (BMI).

“We work hand-in-hand with BMI and they couldn’t be a better partner,” said Goodier.


Rendering Courtesy of Gensler & Associates



Rendering Courtesy of Gensler & Associates



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