Under Armour Inks a Five-Year Apparel Partnership with Catholic University

| January 21, 2019 | 0 Comments

Under Armour has reached a five-year apparel agreement with Catholic University Athletics. Under Armour continues its influence with local athletics through partnerships with University of Maryland, Johns Hopkins University, Towson University, Loyola University Maryland, Naval Academy, University of Maryland Baltimore County, and Mount Saint Mary’s. It also has naming rights for the Baltimore Ravens’ practice facility called the Under Armour Performance Center.

Catholic University press release: 

Catholic University Associate Vice President and Director of Athletics Sean Sullivan announced Thursday that the athletics department has entered into a five-year partnership agreement with Under Armour through BSN SPORTS.

Effective immediately, the University’s intercollegiate athletics teams will transition to the Baltimore-based global leader in performance products and team apparel. Under Armour will outfit the Cardinals with gear for both game day and practices based on the department’s established replacement schedule.

This partnership marks the first time that all Cardinal athletic programs will be entirely uniformed by the same outfitter. The multi-year agreement includes numerous incentives in the form of discounts and rewards for on-field achievements as well as additional marketing and promotional opportunities.

“With this agreement, Catholic University Athletics has taken another visible step in its pursuit to be among the nation’s finest Division III athletic departments,” said Sullivan. “By providing our student-athletes and staff with a superior product to wear in training and on game days, we are enhancing their experience and furthering the impact of our brand. This is a ‘win’ on numerous levels and we are deeply excited.”

Catholic joins an impressive roster of Under Armour schools, including Maryland, Notre Dame, Boston College, UCLA, Auburn and South Carolina in NCAA Division I as well as Landmark Conference rivals Goucher, Moravian and Scranton and New England Women’s and Men’s Athletic Conference (NEWMAC) football foes Springfield and WPI in NCAA Division III.

“We are thrilled to partner with such an established leader in the athletic apparel industry as Under Armour,” added Vice President of Student Affairs Dr. Michael Allen. “Our student-athletes will benefit tremendously from the innovative and high quality equipment and apparel options we’ll be able to provide them with as part of this new arrangement.  We look forward to seeing this partnership with Under Armour grow in the coming years.”

The agreement comes after a year in which the Cardinals won three Landmark Conference championships in men’s swimming, baseball and women’s lacrosse while finishing second in field hockey, women’s swimming and women’s tennis. Women’s lacrosse advanced to the quarterfinals of the 2018 NCAA Division III Women’s Lacrosse Championship and was ranked at No. 14 in the final Intercollegiate Women’s Lacrosse Coaches Association (IWLCA) poll.

The South Baltimore Now Podcast Latest Episodes Produced by Nathan Carper: https://www.natecarpercreative.com

About the Author:

Founder and Publisher of SouthBmore.com, longtime resident of South Baltimore, and a graduate of Towson University. Diehard Ravens and O's fan, father of three, amateur pizza chef, skateboarder, and "bar food" foodie. Email me at Kevin@InceptMM.com and follow me on Twitter at @SoBoKevin.
Filed in: Business, Sports