Under Armour continues to grow its brand internationally as they have recently reached deals to outfit Rugby Canada, as well as Cruz Azul, a Mexico City-based soccer club which won the 2013-14 CONCACAF Champions League.
Under Armour Press Releases:
Rugby Canada
Baltimore, MD (May 20, 2014) – Under Armour and Rugby Canada today announced a new multi-year sponsorship designating the performance and innovation brand as the official technical partner for the sport’s national governing body. The brand will manufacture and design training and match day kits for Rugby Canada national teams effective immediately.
Under Armour will outfit the Men’s Under 17, Men’s Under 20, Women’s Under 20 and all senior teams. The 2014/15 match day kits for the senior teams will be unveiled next month. The replica kits will go on pre-sale today atstore.rugbycanada.ca. The partnership also includes commercial marketing rights and in-stadium signage.
“Rugby Canada is thrilled to partner with Under Armour Canada as our Official Performance Partner and National Team Kit Supplier,” said Graham Brown, Chief Executive Officer of Rugby Canada. “The sport of rugby is on the rise both on and off the field throughout Canada. This is highlighted by our National Men’s and Women’s teams’ performances as well as our many new and exciting corporate partnerships. Under Armour will be providing elite performance apparel and products that both our players and fans will be proud to wear.”
“This partnership continues our commitment to empowering Canada’s rugby players and elevating the national team’s presence throughout the world,” said Matt Mirchin, Executive Vice President, Global Marketing, Under Armour. “We look forward to providing our proven technology in performance footwear and apparel to athletes whose will and determination earns them the honour to wear the national team kit.”
Under Armour is the technical partner for the Welsh Rugby Union, Tottenham Hotspur of the Barclays Premier League, Colo-Colo of the Chilean Primera División and Toluca of Mexico’s Liga MX. The Montreal Canadiens dynamic goalie Carey Price, former MMA-champion George St-Pierre, Olympic legend Michael Phelps, PGA standout Jordan Spieth and NBA All-Star Stephen Curry are a few of the world-class athletes who train and compete in the brand’s performance footwear, apparel and equipment.
Cruz Azul
BALTIMORE, MARYLAND (May 27, 2014) – Under Armour and Cruz Azul announced their new partnership at a press conference in Mexico City. Beginning in the 2014-15 season the brand will design and supply match day kits, training kits, and athletic equipment for the eight time Primera División champion and winners of the 2013-14 CONCACAF Champions League.
CRUZ AZUL STATEMENT
The 5-year agreement includes in-stadium signage, marketing use of club trademarks, and outfitting rights for the club’s youth teams.
“Cruz Azul is dedicated to winning trophies and the passion they bring to the sport of football never wavers,” said Matt Mirchin, EVP, Global Marketing, Under Armour. “They are one of the most decorated clubs in Latin America and their perennial domestic success continues to elevate their global significance. This partnership will go a long way in expanding our presence in football.”
Under Armour is the technical partner for Tottenham Hotspur of the Barclays Premier League, Colo-Colo of the Chilean Primera División and Toluca of Mexico’s Primera División. Boxing sensation Canelo Alvarez, Toluca and Mexico national team goalkeeper, Alfredo Talavera, and Toluca standout Raúl Nava, are all members of brand’s elite roster of world-class athletes who train and compete in Under Armour® performance footwear, apparel and equipment.
