Under Armour announced today a a multiyear partnership with Unrivaled to be the league’s official and exclusive uniform partner and performance outfitter. Unrivaled is a startup women’s 3-on-3 professional basketball league Co-Founded by Breanna Stewart and Napheesa Collier.
Unrivaled will tip off its inaugural season on Friday, January 17 on TNT at the league’s facility in Miami, Florida.
Under Armour will provide all on-court uniforms and equip all players, coaches and staff with the full spectrum of apparel and accessories. Players will also have the opportunity to receive custom premium products from Under Armour, which would be tailored for optimal fit and comfort. Under Armour will also provide basketball footwear options for all players who do not have an active shoe deal.
“Under Armour is all about creating products that help athletes perform at their best, and we couldn’t be more thrilled to partner with Unrivaled to outfit some of the best women’s basketball players in the world as they compete on this exciting new stage,” said Under Armour’s Senior Vice President of Global Sports Marketing Sean Eggert in a press release. “As a brand, we have a long history of investing in women’s basketball, from the grassroots level all the way up to the pros. From our highly competitive AAU circuits, which foster some of the best talent across the country, to our partnership with some incredible women’s collegiate programs—such as the University of South Carolina, Notre Dame, Maryland, and Utah, to name a few—to supporting our female professional basketball athletes as they pursue excellence on and off the court, we are committed to providing equity for women in the sport and we are excited to partner with Unrivaled in their mission to do just that and support these phenomenal athletes.”
“Unrivaled is all about challenging the status quo, and as a fellow innovator, Under Armour shares the same values and standards of excellence we set for ourselves,” said Unrivaled President Alex Bazzell in a press release. “This partnership is more than just a collaboration; it’s a commitment to empowering our athletes and coaching staff with the tools and resources they need to elevate their game.”
