Under Armour opened its Brand House store at its new Baltimore Peninsula headquarters last week. The Brand House is a one-story, 24,000 sq. ft. store in the company’s new 280,000 sq. ft. TMB2 building.
The store features the latest Under Armour shoes, clothing, and apparel; posters of Under Armour-sponsored professional athletes; nods to Baltimore including a “The Greatest City in America” bench; “Charm City” apparel; and apparel from local Under Armour-sponsored colleges such as the University of Maryland and the United State Naval Academy.
The exterior has a large display of Maryland high school football helmets.
Under Armour employees began moving into TMB2 earlier this month. It is a five-story, 75 ft. building with an east-west orientation. Along with the Brand House and office spaces, there is a two-story, 30,000 sq. ft. fitness center in the building.
Under Armour’s new campus replaces the shuttered Port Covington shopping center that only ever featured a Sam’s Club and Walmart. Walmart closed in 2016 and Sam’s Club closed in 2007, just five years after opening. The Sam’s Club was transformed into a 170,000 sq. ft. office building called Building 37 that opened in 2016, closed in 2020 for renovations, and reopened in 2022. The former Walmart building (Building 96) still stands and has been used for warehouse sales, PPE manufacturing, town halls, and retail mockup stores.
Track and field facility The Stadium at The House opened in 2023. It is used by Under Armour and its employees, and has been home to many local high school and club sports events. The bleachers seat 1,400.
A regulation-sized outdoor basketball court has been built in between TMB2 and Building 37. Grading and landscaping work has created amphitheater-type seating around the court.
With the transition from Tide Point in Locust Point to Baltimore Peninsula, Under Armour will leave a large vacant space in the community. Tide Point is 14.6 acres and has 406,569 sq. ft. of buildings. The company has said it will look to sell this property.
Under Armour also leases a former warehouse, which was turned into an office building known as the Cheer Building, across the street. The company will let the lease expire on that building.
